Monday, 24 November 2008

FALLEN PREY TO GREAT MARKETING?




I’m reading the book “29% Solution” about networking. The author, Ivan Meisner, explains how the urban legend of six degrees of separation came to be and why it is totally untrue. However, it sounds so cool, so magical; maybe that’s why we continue to use it, I mean, only six people max between me and Destiny’s doorbell, WOW!

Okay, but it’s UNTRUE! Well, do we really care?

How about The Secret? The Laws of attraction? Change your mindset, get in the groove of Flow and watch your dreams come true, wasn’t that the hook? A deeply emotionally attractive package and a phenomenal marketing plan, The Secret catapulted its authors to ‘Luminary’ status. Wow! Enlightened? Really?

Today, the market is full of second and third tier follow-ups to The Secret and The Laws of Attraction. Since not everybody made millions and found joy following The Secret out came The Secret Behind The Secret- the Untold Story, just one of the many new e-booklets that shares everything The Secret left out… and yet, it leaves things out too!

Why? Maybe they believe you can’t handle it all at once. Maybe it’s a business venture and there have to be sequels, updates, new and better tools if it’s going to last. Certainly, The Secret made millions for its authors, the New Age Luminaries, thanks to a superb marketing strategy and not because it was making people millions!

The name, The Secret, is a brilliant emotional hook. Who doesn’t want to know the secret that will unlock prosperity? A brilliant catch phrase and magnet for LEADS, those who will follow each successive step, buy every new book, participate in seminars, buy into coaching series.

Well, what about the casualties of The Secret? How many didn’t succeed compared to the number that did? I’m guessing the statistics bend heavily towards those who failed to fulfill their dreams, investing heavily and losing their shirts in the end, or at least ending up empty handed.

That is one reason Bill Harris of Centerpointe is so candid about the real work that’s needed to change our mindset. It requires reframing ingrained and often unconscious patterns, focused internal reflection and specific restructuring of the linguistic patterns we use to define our experience. And, it’s sometimes pretty frustrating, embarrassing and challenging until you get the hang of it. Then it becomes pragmatic, effective, and fun!

It’s important to know that an emotional high, a new insight is exactly that, an emotional high and new insight, and nothing more. When trauma is healed a deep energetic pattern is broken and an internal system is redesigned. A part of us becomes objectively conscious and we see, think and behave differently.

Think of it this way. When you put your hand over a flame and leave it there it will burn you. When you feel the heat and pull away you don’t burn yourself. When your mind learns that pattern recognition your brain will not put you in harms way but until you learn that pattern recognition you will be at risk.

When you know what motivates you to act you have clarity of purpose and clarity of choice. When you don’t know what motivates you to act you respond to randomly associated, unqualified, unconscious stimuli that stem from mental, emotional, and even environmental triggers and you are like a puppet; you respond to the fingers of someone else moving you.

Ah, how much of our lives are we puppet? How often are we manipulated by the fingers of others?

Twenty years ago, I was on a train and overheard two orthopedic surgeons talk about knee operations they’d done that day. Hatchet jobs! One was totally unnecessary but the ‘stupid’ patient didn’t know and it was ‘free money’. These men were joking about it, and I wondered what mindset was needed to cut and sew bodies without conscience. The Nazi’s did it. Psychopaths and sociopaths often do it These men were licensed medics that ordinary people like you and me had entrusted their wellbeing to.

I’ve seen people on prescription drugs where the doses are way too high and the drugs are contraindicated between them, all of which were prescribed by a doctor. Despite the seriously compromised condition of their loved one as long as the doctor said it was necessary they kept it up.

Why do doctors take their Socratic oaths so glibly?
Why do people give mere mortals, with medical degrees so much power?
How do you expect anyone to get well if they are overdosing on prescribed pharmaceuticals?

Why do we give our power away so willingly, so easily?

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